Measuring the Frictional Costs of Online Transactions:The Case of a Name-Your-Own-Price Channel.: The Case of a Name-Your-Own-Price Channel.

• Autores: Il-horn Hann, Christian Terwiesch
• Localización: Management science: journal of the Institute for operations research and the management sciences, ISSN 0025-1909, Vol. 49, Nº 11, 2003, pág. 1563
• Idioma: inglés
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