Obama's mastery of rhetoric and modern media

• Autores: Joseph Duggan
• Localización: Razón y palabra, ISSN-e 1605-4806, Nº. 65, 2008
• Idioma: inglés
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• Resumen

  • Rhetoric, in the Ciceronian sense as an art, a discipline, a virtue, the happy marriage of style and substance, still matters. Rhetoric is not, as some moderns denigrate it, a tactic or a gimmick. It is leadership as a habit of being. Rhetorical mastery is why Barack Obama is the president-elect.