Do empirical studies addres the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians

• Autores: George M. Zinkhan, Cara Peters, Candice Hollenbeck
• Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 5, Nº. 2, 2008, págs. 89-116
• Idioma: inglés
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• Resumen

  • Academic research presents an important information source that consumers, firms, and publie policy makers use for decision making. This paper reviews and synthesizes the literature in marketing journals to examine whether empirical studies thoroughly addresses the Nutrition Labeling and Education Act (NLEA) objectives. Findings indicate that a large number of published studies fail to directly address the NLEA objectives. The remaining studies are discussed and organized in juxtaposition with the three objectives framing the legislation. Finally, the paper pinpoints the paucity of generalizable research with regard to the objectives of the NLEA whilc identifying fertile directions for future research.