`Branding´Branson (Missouri, USA) World´s Largest Live Indoor Entertainment Centre

• Autores: Valene L. Smith
• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 33, Nº. 2, 2008, págs. 185-193
• Idioma: inglés
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• Resumen

  • Branson, a community of 8000 permanent inhabitants, situated on the hilly Ozark Plateau of southwestern Missouri, in southerly mid-central USA, is an anomaly. Most world-famous music centres develop in cities with large government.upported venues. In Branson, with 60,000 seats and over 70 live shows per day, most theatres are performer-owned. In the past halt century Branson has evolved from an early hunting-fishing tourism area into its acknowledged role as the capital of Country music. Confronted with changing tourist ages and interests, from Depression-Era senior citizens to middle-aged baby boomers, Branson is developing a new upscale image and, by 'branding' their name, seeks to maintain their product: good, clean tun.