Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction.

• Autores: Detelina Marinova, Jun Ye, Jagdip Singh
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 2, 2008, págs. 28-45
• Idioma: inglés
• Texto completo no disponible (Saber más ...)