The determinants of length of stay of tourists in the Azores

António Gomes de Menezes ^[1] ; Ana Isabel Moniz ^[1] ; José Cabral Vieira ^[1]
1. [1] Universidade dos Açores
  
  Universidade dos Açores
  
  Portugal
Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 14, Nº. Extra 1, 2008 (Ejemplar dedicado a: Recent advances in tourism research), págs. 205-222
Idioma: inglés
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Resumen
- This paper examines the determinants of the length of stay of tourists in the Azores. It is found that socio-demographic profiles, such as nationality and Azorean ascendancy, and trip attributes, such as repeat visitation rates and type of flight, are important determinants.
  
  In addition, destination image and attitudes regarding environmental initiatives, constructed from a factor analysis exercise, also influence the length of stay. In particular, the results suggest that marketing strategies which promote the Azores for its nature, landscape, remoteness and weather may increase length of stay, whereas cultural heritage has the opposite effect.