First-time and repeat visitors to Cape Verde: the overall image

Antónia Correia ^[1] ; Nuno Oliveira ^[1] ; Richard J Butler ^[2]
1. [1] Universidade do Algarve
  
  Universidade do Algarve
  
  Faro (Sé), Portugal
2. [2] University of Strathclyde
  
  University of Strathclyde
  
  Reino Unido
Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 14, Nº. Extra 1, 2008 (Ejemplar dedicado a: Recent advances in tourism research), págs. 185-203
Idioma: inglés
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Resumen
- This paper analyses the overall tourism image of Cape Verde by applying a categorical regression estimation. In the empirical test, a random sample of 120 Portuguese tourists travelling to Cape Verde during the carnival holidays was used. A significant positive relationship was found between a set of emotional and cognitive attributes and tourism image. The study analyses tourists with different experiences (first-time visitors and repeat visitors) in terms of image perception. The findings demonstrate that first-time and repeat visitors perceive the image of the archipelago differently. These differences should be considered as a determinant when creating a competitive brand image for Cape Verde.