This paper focuses on the behavioural intention of repeater golf tourists in the Algarve. The analysis employs a questionnaire undertaken in 2004 to ascertain the significant characteristics of the returning golf-playing tourist. A random parameter logit model is used to analyse which characteristics (for example, individual characteristics, motivations, tripographic variables, and the most quoted attributes of golf destinations) are associated with the probability of golf tourists playing in the Algarve to return to this Portuguese tourist region, taking into account uncontrolled heterogeneity of the data. This model outperforms the standard logit model. Some policy implications are presented.
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