Resumen de Perceptions of the last privately funded Olympic Games: the Atlanta case
Brian J. Mihalik, Melih Madanoglu
Ritchie and Aitken in 1984 defined hallmark or mega-events as one-time or recurring events, which enhance the awareness and appeal of a tourist destination. The Olympic Games is one type of mega-event and has worldwide appeal. This article reports a snapshot of the data collected immediately prior to the 1996 Summer Olympic Games (July 1996) and investigates whether any differences exist among residents' perceptions regarding perceived benefits of hosting the last privately funded Summer Olympics based on their demographic characteristics. The results indicated that residents with different demographic characteristics had homogenous perceptions regarding the perceived benefits of hosting the 1996 Summer Olympics immediately prior to the beginning of the event. This has implications to future publicly funded Olympic Games.
