Trends in outbound group package tours in China and Taiwan: a marketing mix perspective

• Janet Chang ^[1] ; Kuo-Ching Wang ^[2] ; Ying-Zhi Guo ^[3] ; Che-Jen Su ^[4] ; Shih-Jung Yen
  1. [1] Chinese Culture University

     Chinese Culture University

     Taiwán

     
  2. [2] National Chiayi University

     National Chiayi University

     W. District, Taiwán

     
  3. [3] Fudan University

     Fudan University

     China

     
  4. [4] Fu Jen Catholic University

     Fu Jen Catholic University

     Taiwán

     

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• Localización: Tourism analysis, ISSN 1083-5423, Vol. 12, Nº. 4, 2007, págs. 257-270
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In many Asian economies such as Taiwan, Japan, Hong Kong, Korea, and China, the group package tour (GPT) is one of the main modes of outbound travel. In order to explore the emerging trends, two major outbound travel markets�Taiwan and China�were selected for investigation. In total, 30 in-depth interviews with either General Managers or Presidents of well-known travel agencies were conducted in Taipei and Beijing. The GPTs have a similar pattern for both Taiwanese and Chinese but, interestingly, are at a different stage of development. This information should serve as a valuable reference to Taiwan and China, to destination countries that depend heavily on the Chinese market, and to management teams in relevant travel industries.