Motivations to volunteer: the role of altruism

• Autores: David J. Burns, Jane S. Reid, Mark Toncar, Jeffrey Fawcett, Cynthia Anderson
• Localización: Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing, ISSN 1812-0970, Vol. 3, Nº. 2, 2006, págs. 79-91
• Idioma: inglés
• Títulos paralelos:
  • Las motivaciones para el voluntariado: el papel del altruismo
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• Resumen

  • The objective of this study is to examine the motivations of college students to engage in volunteering with the purpose of increasing understanding of the choices made by these individuals to volunteer. Specifically, what role does altruism play in the motivations of college students to volunteer? The findings from this study indicate that, of the various motivations that young adults possess to volunteer, altruism appears to be involved with each. Consequently, it appears that appealing to the altruistic motivations of potential new young adult volunteers may be a profitable strategy to attract volunteers regardless of the primary motivations to volunteer that the potential volunteers may possess.