Tipology of vacation decision-making modes

• Alain Decrop ^[1] ; Pietro Zidda ^[1]
  1. [1] University of Namur

     University of Namur

     Arrondissement de Namur, Bélgica

     
• Localización: Tourism analysis, ISSN 1083-5423, Vol. 11, Nº 3, 2006, pág. 189
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This article presents a new typology of vacationers, which is based on decision-making variables rather than on traditional sociodemographic and psychographic criteria. We describe six types of vacationers: habitual, rational, hedonic, opportunistic, constrained, and adaptable. This typology emerged from an interpretive qualitative study of Belgian vacationers. Here factor and cluster analyses help us to quantitatively validate the typology on a representative sample of holiday-makers.