Tourist typology: an ex ante approach
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A. Zalatan [1]
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[1] University of Ottawa
University of Ottawa
Canadá
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- Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 10, Nº 3, 2004, págs. 329-343
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
A tourist typology based on an ex ante rather than an ex post approach is proposed and examined. An �ex ante� tourist classification can facilitate the planning process and provide a basis for tourism marketing. Five conceptual tourist classifications were formulated.
Two samples (N = 615, 1997) and (N = 528, 2002) were used to test the proposed classification. The �social tourist� classification (goes where friends, family and neighbours go) captured over 45% of the tourist classifications, followed by the �conventional tourist� (19.8%, relies largely on the services of a travel agent), the �marketing tourist� (17.5%, goes to places that are widely advertised), the �planning tourist� (10.7%, plans all aspects of the vacation trip in detail), and finally the �impulsive tourist� (6.1%, decides on the spur of the moment). The respondents� classifications were also confirmed by a separate set of data (20 questions) which describe each tourist category.
The validity of the theoretical tourist typology was tested by a �confirmatory factory analysis� to ensure that the conceptual model and the 20 questions were compatible.
