Expansion of a hotel chain and environmental quality

• Autores: Aleix Calveras Maristany
• Localización: Investigaciones económicas, ISSN 0210-1521, Vol. 31, Nº 2, 2007, págs. 265-298
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • In this paper we analyze in which way the expansion strategy of a hotel chain is influenced by the environmental quality of both the domestic and the foreign region. We show that the environment (which is a public good, and determines the competitive advantage of hotels in a region) plays a double role in shaping the strategy of the chain. Thus, a chain will expand internationally when the combined environmental potential of the two regions is large enough.

    Or, alternatively, for a home region with a medium-low environmental potential, the chain will expand internationally when the foreign region has a high enough potential in environmental quality.