How companies turn buzz into sales

• Autores: Larry Yu
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 46, Nº 2, 2005, págs. 5-6
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • A brief synopsis of Firm-Created Word-of-Mouth Communication: A Field Based Quasi-Experiment (Harvard Business School marketing research paper, July 2004) by David B. Godes and Dina Mayzlin