Semantic priming effects with and without perceptual awareness

• Autores: Juan josé Ortells Rodríguez, Concepción Vellido González, María Teresa Daza González, Carmen Noguera
• Localización: Psicológica: Revista de metodología y psicología experimental, ISSN-e 1576-8597, ISSN 0211-2159, Vol. 27, Nº 2, 2006, págs. 225-244
• Idioma: inglés
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• Dialnet Métricas: 4 Citas
• Resumen

  • The present research was aimed to reply and extend several recent findings showing qualitatively different behavioral effects produced by words perceived with vs. without awareness. Participants made a semantic categorization task on a target that was preceded by a prime word belonging either to the same (20% of trials) or to a different category (80%). The prime was always presented briefly and followed either immediately or after a delay by a pattern mask. In contrast to prior studies, the masking type varied randomly from trial to trial. For trials with an immediate mask (which avoided conscious identification of the prime), a significant facilitatory semantic priming was found. For trials with a delayed mask (on which participants were able to identify the prime), a significant "reversed" semantic priming was observed. The present findings provide further evidence that perceiving a stimulus with or without awareness can lead to qualitatively different behavioral consequences, which reflect the contribution of strategy-based (controlled) and automatic components, respectively.