Resumen de Russian consumers leapfrog to IP TV

Sergey Tatarchenko, Dmitry Bronner

• We are witnessing the emergence of a new telecommunication reality. Technologies originally developed for the Internet changed the world of fixed networks, and are now being superseded by new services resulting from the ongoing fusion of the telecom and entertainment industries. These services are personalized, interactive, and allow users to leverage the most common home device - the TV set. The critical success factor for this development is understanding local market specifics, and leveraging them in an appropriate and timely manner.