Media Economics Research: methodological perspectives and areas for future development

• Autores: Alan B. Albarran
• Localización: Palabra Clave, ISSN 0122-8285, ISSN-e 2027-534X, Nº. 13, 2005 (Ejemplar dedicado a: El metadiscurso de los medios)
• Idioma: español
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• Resumen

  • This paper offers a commentary, and not an exhaustive summary, of the research methodologies used in media economics research, and discusses the need for improvement and development of better tools for analysis and research approaches. As media economics scholarship continues to evolve and develop in Colombia and the South American regions, perhaps some of the efforts made by scholars in other parts of the world can be beneficial to scholars in this rapidly growing region. Likewise, the research completed by Columbian scholars, and efforts to develop methodological approaches specific to the needs of studying media economics in Columbia and other South American nations, will help to benefit the field.