Desire at the Kiosk: Publicity and Barcelona in the 1930s
- Autores: Johanna Mendelson Forman
- Localización: Catalan Review: international journal of Catalan culture, ISSN 0213-5949, Vol. 18, Nº. 1-2, 2004 (Ejemplar dedicado a: Barcelona and Modernity), págs. 191-208
- Idioma: catalán
- Enlaces
- Dialnet Métricas: 1 Cita
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Resumen
Publicity in Barcelona during the 1930S generated some remarkable examples of visual modernity that at the same tim e function as indicators of a wide-spread cultural practice motivated by the intersection of applied psychology and photographic experimentation. One of the foremost theoreticians and practitioners of the use of photography in advertising was Pere Català-Pic, who through his involvement with the Generalitat's Institut Psicotècnic was als o a leader in the rationalization and teaching of publicity. This essay examines Català-Pic's work in the light of his critical writings on the photo-technician and his central role in the transformation of commercial publicity into political propaganda du ring the Civil War, a process that drew upon the debates of the previ ous decade and that is illuminated through the study of Català-Pic's public and private correspondence with Pedro Prat-Gaballí.
