It is commonly recognized the relevance of transportation costs for studying recreational demand. However, these costs are related with travel and modal choice decisions. This paper offers a theoretical explanation of the new generation of the demand for recreational goods at destiny after the introduction of a new transportation mode that is not the cheapest nor the fastest among the available modes. The main feature of the model deals with the transportation mode-dependent preferences. This set-up allow us to understand some unexplained individual behaviour found in the travel cost method.
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