Investigating the Effects of Consumer Innovativeness on Shape of Consideration Sets: Focusing on Comparison between Consideration Sets of Innovators and Non-innovators

• Localización: Advances in consumer research, ISSN 0098-9258, Vol. 32, Nº. 32, 2005, págs. 212-218
• Idioma: inglés
• Texto completo no disponible (Saber más ...)