Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance

• Autores: Janice M. Payan, Richard G. McFarland
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 69, Nº 3, 2005, págs. 66-79
• Idioma: inglés
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