Identificación de necesidades de capacitación que fortalecen la competitividad de microproductores del sector alimenticio cochabambino

• Del Carpio, Daniela Patricia ^[1] ; Ruiz Andia, Rodrigo ^[2]
  1. [1] Universidad Mayor de San Simón

     Universidad Mayor de San Simón

     Bolivia

     
  2. [2] Universidad Católica Boliviana San Pablo

     Universidad Católica Boliviana San Pablo

     Bolivia

     
• Localización: Revista 3i: Ingeniería, Innovación, Investigación, ISSN-e 3078-6703, Vol. 4, Nº. 1, 2025 (Ejemplar dedicado a: Revista 3i (Diciembre 2025)), págs. 17-42
• Idioma: español
• Títulos paralelos:
  • Identification of training needs that strengthen the microproducers competitiveness of the food sector in Cochabamba
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• Resumen
  • español

    OBJETIVO: identificar las necesidades de capacitación de los micro productores del sector alimenticio de Cochabamba con el fin de reconocer las áreas formativas prioritarias para fortalecer su competitividad. MÉTODO: desarrollar un estudio descriptivo mediante la aplicación de encuestas diagnósticas y de priorización a una muestra de 53 micro productores, seleccionados por conveniencia durante talleres formativos; los datos fueron procesados mediante estadística descriptiva para analizar tendencias en conocimientos, percepciones y prioridades de capacitación.

    RESULTADOS: los microproductores reportan brechas formativas significativas en áreas técnicas, comerciales y financieras; las capacitaciones consideradas más importantes corresponden a finanzas, marketing digital, ventas y procesos productivos, mientras que las prioridades para el crecimiento empresarial se concentran principalmente en marketing digital y finanzas; además, el acceso a procesos formativos es limitado, ya que la mayoría no recibe asesoramiento ni capacitación, pese a manifestar interés en obtenerlos; se identifican necesidades específicas en investigación de la competencia, creación de contenido digital, control financiero básico y técnicas de ventas. CONCLUSIÓN: los hallazgos permiten reconocer áreas críticas de desarrollo de capacidades y evidencian la necesidad de implementar programas de capacitación contextualizados que respondan a las demandas reales del sector alimenticio micro productivo de Cochabamba

  • English

    OBJECTIVE: To identify the training needs of micro-producers in the food sector of Cochabamba in order to determine priority areas for capacity building that can strengthen their competitiveness. The study was guided by the research question: ¿What training needs do food-sector micro-producers exhibit that influence the strengthening of their competitiveness? METHODS: A cross-sectional descriptive study (with exploratory components) was conducted through the application of di-agnostic and prioritization surveys to a convenience sample of 53 micro-producers participating in training workshops. The constructs were operationalized as follows: training needs, defined as self-reported gaps between current knowledge and that required for effective business performance; and competitiveness, understood as the perceived capacity to improve processes, market positioning, and business growth. Data were analyzed using descriptive statistics to examine patterns in knowledge levels, perceptions, and training priorities. RESULTS: Micro-producers reported sig-nificant training gaps in technical, commercial, and financial areas. The most highly valued training topics were finance, digital marketing, sales, and production pro-cesses, while priorities for business growth centered mainly on digital marketing and finance. Access to training opportunities was limited, as most participants did not receive advisory or training services despite expressing interest in doing so. Specific needs were identified in competitor analysis, digital content creation, basic finan-cial control, and sales techniques. CONCLUSION: The findings make it possible to identify the training needs that affect competitiveness within the sector, highlighting critical areas for capacity development and emphasizing the need to implement contextualized training programs aligned with the real demands of food-sector mi-cro-producers in Cochabamba.