Authorship and creativity in the era of AI: Towards a transformation of contemporary media narratives

• Autores: Szilvia Ruszev, Temenuga Trifonova, Frederic Guerrero-Solé
• Localización: Hipertext.net: Revista Académica sobre Documentación Digital y Comunicación Interactiva, ISSN-e 1695-5498, Nº. 31, 2025, págs. 1-10
• Idioma: varios idiomas
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• Resumen

  • As generative artificial intelligence becomes embedded across creative industries, it is reshaping production processes, authorship and aesthetic conventions, particularly within audiovisual media and gaming. This special issue of Hipertext.net examines the implications of these transformations from theoretical, empirical and ethical perspectives. The contributions explore how AI tools influence narrative agency, creative labour, and the cultural infrastructures of storytelling.

    Serna-Bernal and Rubio-Tamayo (2025) analyse how AI redefines 2D design workflows and decision-making, while Letonsaari, Tri-Dung and Tri-Cuong (2025) reassess authorship and user participation in digital storytelling through a post-structuralist lens. Kumar-Putta (2025) addresses the emergence of the “Synthetic Actor”, arguing that AI converts performance into data, raising questions about consent, ownership and labour rights. Valverde-Valencia (2025) proposes a relational model for human–AI creativity, moving beyond interaction towards interdependence. Araneda-Acuña (2025) applies Vygotskian psychology to AI collaboration, seeking to preserve human agency within creative processes.

    Ferreira (2025) demonstrates how generative AI both reproduces and reveals cultural bias in game narratives, whereas López-Delacruz (2025) contends that AI currently replicates rather than innovates cinematic storytelling. Fernández-Rafael, Cuenca-Amigo and Mujika-Alberdi (2025) show that affective AI’s impact on engagement is limited and context-dependent. Finally, Martínez-López and Salvadó-Romero (2025) identify emerging AI-driven aesthetics addressing posthumanism and ecological themes.

    Together, these studies suggest a paradigm shift from singular authorship to distributed co-creation. Creativity becomes a negotiated process within probabilistic systems, requiring ethical oversight and critical reflection to counter bias, fragmentation and the commodification of human expression.