The art of seduce through a distinctive brand and women's lingerie

• Calderon Amaya , Alison Julieth ^[1] ; Garcia Rojas , Maribel ^[1]
  1. [1] Corporación Unificada del Norte, Colombia
• Localización: SAP Community and Interculturality in Dialogue, ISSN-e 3125-2273, Nº. 3, 2023
• Idioma: inglés
• Enlaces
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• Resumen

  • The following article is presented with the aim of discovering a fascinating world between various components such as art, marketing and creativity; fundamentally in understanding the background of what is now brand positioning, its numerous approaches and analyzing different points of view, highlighting that unique experiences must be generated for each user and bet on having a positive impact against the perception obtained by part of the users, thus achieving a loyalty connection. It is to recognize in the field of fashion, more specifically, in the line of lingerie, it not only dresses bodies, but also empowers and identifies who wears it. Welcome to this spectacular journey, fused with experiences that go beyond the superficial and the importance to feel security and identification with a particular brand