Putting the periphery on the map: Tourism activity measured with big data

• Karol Jan Borowiecki ^[1] ; Maja U Pedersen ^[1] ; Marco Palomeque ^[1]
  1. [1] University of Southern Denmark

     University of Southern Denmark

     Dinamarca

     
• Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 32, Nº. 3 (May), 2026, págs. 609-637
• Idioma: inglés
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• Resumen

  • This paper examines tourism patterns in peripheral regions, analyzing visitor flows and regional variations using big data from a major travel portal. Covering 10 European peripheral regions from 2016 to 2022, the study maps tourist origins and activity levels, offering insights into how tourism functions in these areas compared to less remote destinations. Our approach, validated against international tourism statistics, maps tourist origins and activity levels, comparing peripheral regions with less remote areas. The findings highlight specific patterns of tourist flows, regional disparities in tourism development, and opportunities for promoting sustainable tourism in underdeveloped regions. The findings reveal specific patterns of tourism dynamics in peripheral regions, contributing to a deeper understanding of how tourism develops in these areas and how it differs from more central destinations.