Promoting volunteer tourist service performance in protected area: the impacts of self-efficacy

• Xiaodan Zou ^[1] ; Xiaomei Cai ^[2] ; Jie He ^[3] ; Xingxing Peng ^[4]
  1. [1] Sun Yat-sen University

     Sun Yat-sen University

     China

     
  2. [2] South China Normal University

     South China Normal University

     China

     
  3. [3] Guangzhou University

     Guangzhou University

     China

     
  4. [4] Central South University of Forestry and Technology

     Central South University of Forestry and Technology

     China

     

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• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 51, Nº. 1, 2026, págs. 36-50
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Enhancing volunteer tourist service performance in protected area is significantly important. While the majority of studies have concentrated on the influence of external factors, the role of internal factors, particularly self-efficacy, on volunteering service performance has not been sufficiently elucidated. This study aims to examine the influence of volunteer tourists' self-efficacy and volunteering service performance, including the mediating effect of environmental passion and pro-environmental behaviour, as well as the moderating effect of work autonomy. A survey was conducted with 309 volunteer tourists engaged in science popularization and environmental protection in a protected area in Guangdong Province. The results showed that volunteer tourist self-efficacy fostered their environmental passion, which in turn promotes pro-environmental behaviour and consequently enhanced volunteering service performance. Moreover, work autonomy enhanced the positive influence of volunteer tourist self-efficacy on volunteering service performance.