Narrativas digitales y representación de género en territorios periféricos: el pódcast como estrategia de visibilización sociocultural en Arauca

• Galvez Sapuy, Cilia Yael ^[1] ; Poveda Román, Juliana ^[1]
  1. [1] Corporación Universitaria Minuto de Dios

     Corporación Universitaria Minuto de Dios

     Colombia

     
• Localización: Nodo: Arquitectura. Ciudad. Medio Ambiente, ISSN-e 1909-3888, ISSN 2346-092X, Vol. 20, Nº. 39, 2025 (Ejemplar dedicado a: Nodo 39), págs. 62-79
• Idioma: español
• Títulos paralelos:
  • Narrativas digitais e representação de gênero em territórios periféricos: o podcast como estratégia de visibilidade sociocultural em Arauca
  • Digital Narratives and Gender Representation in Peripheral Territories: Podcasting as a Strategy for Sociocultural Visibility in Arauca
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    This article delves into the use of podcasts as an alternative communication tool to highlight women's participation in the political and cultural spheres of Arauca, Colombia. Through the audio production *Alma Llanera, Voz de Mujer* (Soul of the Plains, Woman's Voice), the possibilities of journalism for constructing inclusive narratives from peripheral territories are explored. These territories are characterized by social and cultural dynamics marked by patriarchal structures and low female representation in traditional media. The audio production serves as a foundation for academic reflection; it was developed using a qualitative methodology, combining documentary research and semi-structured interviews with women leaders from the municipality of Arauca. These interviews were then analyzed in light of theoretical frameworks on communication for

  • português

    Este artigo investiga o uso de podcasts como ferramenta alternativa de comunicação para destacar a participação feminina nas esferas política e cultural de Arauca, Colômbia. Por meio do projeto de áudio *Alma Llanera, Voz de Mujer* (Alma da Planície, Voz de Mulher), exploram-se as possibilidades do jornalismo para a construção de narrativas inclusivas a partir de territórios periféricos. Esses territórios são caracterizados por dinâmicas sociais e culturais marcadas por estruturas patriarcais e baixa representatividade feminina na mídia tradicional. O podcast serve como base para a reflexão acadêmica; foi desenvolvido utilizando uma metodologia qualitativa, combinando pesquisa documental e entrevistas semiestruturadas com mulheres líderes do município de Arauca. Essas entrevistas foram então analisadas à luz de referenciais teóricos sobre comunicação para a mudança social, jornalismo narrativo e mídia digital.

  • English

    This article delves on the use of podcasting as an alternative communication tool to highlight the participation of women in the political and cultural spheres of the Arauca department in Colombia. Through the audio production Alma llanera, voz de mujer, the study explores the potential of digital journalism to build inclusive narratives from peripheral territories, where patriarchal structures and limited female representation in mainstream media shape social and cultural dynamics. The research employed a qualitative methodology, combining documentary review and semi-structured interviews with female leaders from the municipality of Arauca. The analysis is grounded in theoretical frameworks on communication for social change, narrative journalism, and digital media, drawing on the contributions of Kovach and Rosenstiel (2012), Ruiz and Téllez (2018), and Strano (2018). The findings show that podcasting enables direct audience engagement, facilitates the recovery of oral memory, and promotes storytelling that challenges gender stereotypes. It is concluded that digital journalism, through formats such as podcasts, is an effective strategy to strengthen the visibility and leadership of women in the sociocultural transformation of their territories, contributing to the redefinition of urban and rural spaces from a gender perspective.