Cost-effective marketing and branding

• Autores: Diana Jaquillard
• Localización: Australian and New Zealand grapegrower and winemaker, ISSN 0727-3606, Nº 491, 2004, págs. 29-30
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Whether you have a small boutique winery or a large commercial venture, your business will have a budget to adhere to and will need to plan effective marketing strategies with maximum effect that fit within this. Work out your budget and research your market. A winery must have a clear understanding of the profitability of each of its products prior to developing a marketing strategy.