Resumen de Quality of Life Marketing, Innovation and Change Management: The Rasti Robotics and Education TeamM.

María Elena Ordóñez Revuelta, Daniela Rodríguez Mincey, Jazmín Nogaró, Reynaldo G. Rivera

• “ERRE’‘(Equipo Rasti de Robótica y Educación, or Rasti Robotics and Education Team, in English) is an example of good practice in terms of innovation, social marketing and development through networking processes between the corporate world and education system. The proposed case focuses on quality of life improvement for school communities and families, through change management based on digital advances.Rasti is an Argentine company specialized in toy brick production. In 2019, the ERRE department was created to sell kits and services for education, in order to teach educational robotics and create digital opportunities for students. However, the 2020 SARS-CoV-2 pandemic forced ERRE to redesign and implement a new communication and relationship management strategy. This case study shares innovation, communication and marketing practices to show how the company remained resilient through complexity via a social marketing strategy which improved teachers and student’s quality of life during mandatory lockdown.