Innovation as a catalyst for sustainability: Examining the influence of R&D and patent activities on the sustainable brand index
- Autores: Maria Kmety Bartekova, Helena Majduchova
- Localización: IDIMT-2024: Changes to ICT, management, and business processes through AI / coord. por Petr Doucek, Michael Sonntag, Lea Nedomova, 2024, ISBN 9783991515272, págs. 203-209
- Idioma: inglés
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Resumen
In this paper, we assess the impacts of Research and Development (R&D) spending and patent filings on the Sustainable Brand Index (SBI) across Denmark and Sweden from 2017 to 2022. Through linear regression analysis of yearly data, we find a robust model fit, indicating that a large portion of SBI variability can be accounted for by these factors. Our findings reveal that patent filings have a notable positive effect on SBI, suggesting that innovation, as quantified by patent activity, is beneficial for sustainability performance. However, R&D expenditure appears to have a negative influence on SBI, though this association lacks statistical significance, implying that R&D investment may not have a straightforward link with the sustainability measures captured by this dataset. The paper underscores the pivotal role of innovation in promoting sustainable business operations, while also highlighting the need for further inquiry into the complex relationship between R&D spending and sustainable outcomes. The insights derived from this analysis offer meaningful guidance for those shaping policy and corporate strategy, particularly in the context of technological innovation as a driver of sustainability.
