Anna Vallès y el estilismo en la fotografía de moda desde los años noventa a la actualidad

• Autores: Ludovico Longhi, Juan Maldonado, Leonor Balbuena Palacios
• Localización: Estudios Culturales Hispánicos, ISSN-e 2701-8636, Nº. 8, 2025 (Ejemplar dedicado a: Dosier Festival de Málaga 2025), págs. 7-36
• Idioma: español
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    La transformación de la fotografía de moda en España se explora a través de la trayectoria profesional de Anna Vallès, estilista y directora creativa desde los años no­venta hasta la actualidad. El periodo comprendido entre 1990 y 2008 se plantea como una fase crítica de profesionalización en la moda editorial española, caracterizada por una cre­ciente inversión publicitaria, el acceso a recursos creativos internacionales y una fuerte competencia entre revistas como Woman, Marie Claire y El País Semanal. También se considera el impacto de la crisis económica de 2008 y los desafíos posteriores derivados de la digitalización y el auge de las redes sociales. Se destacan los cambios estéticos y con­ceptuales que marcaron el sector, los métodos de trabajo en los editoriales de moda y la relación entre estilistas y fotógrafos. Basado en una entrevista en profundidad, este análi­sis ofrece una perspectiva original sobre el legado de Vallès y su contribución a la moda española, subrayando la importancia del estilismo en la creación de narrativas visuales.

    The transformation of fashion photography in Spain is explored through the professional trajectory of Anna Vallès, a stylist and creative director active from the 1990s to the present. The period between 1990 and 2008 is presented as a critical phase in the professionalization of Spanish editorial fashion, characterized by increasing advertising investment, access to international creative resources, and strong competition among magazines such as Woman, Marie Claire, and El País Semanal. The impact of the 2008 economic crisis is also considered, along with the subsequent challenges brought about by digitalization and the rise of social media. The text highlights the aesthetic and conceptual shifts that shaped the industry, the working methods within fashion editorials, and the relationship between stylists and photographers. Based on an in-depth interview, this analysis offers an original perspective on Vallès’s legacy and her contribution to Spanish fashion, emphasizing the importance of styling in the creation of visual narratives.

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    The transformation of fashion photography in Spain is explored through the professional trajectory of Anna Vallès, a stylist and creative director active from the 1990s to the present. The period between 1990 and 2008 is presented as a critical phase in the professionalization of Spanish editorial fashion, characterized by increasing advertising investment, access to international creative resources, and strong competition among magazines such as Woman, Marie Claire, and El País Semanal. The impact of the 2008 economic crisis is also considered, along with the subsequent challenges brought about by digitalization and the rise of social media. The text highlights the aesthetic and conceptual shifts that shaped the industry, the working methods within fashion editorials, and the relationship between stylists and photographers. Based on an in-depth interview, this analysis offers an original perspective on Vallès’s legacy and her contribution to Spanish fashion, emphasizing the importance of styling in the creation of visual narratives.