Sentiment analysis of news videos about artificial intelligence in Turkey: A YouTube case

• Autores: Hüseyin Yaşa
• Localización: Revista de Comunicación de la SEECI, ISSN-e 1576-3420, Nº. 58, 2025, págs. 1-22
• Idioma: inglés
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• Resumen

  • Introduction: Debate on the future of Artificial Intelligence (AI) has recently been polarized. Positive, negative, and neutral differences of opinion about AI have led to the need for further inquiry into this issue. In particular, establishing AI’s future potential of use by identifying the feelings and opinions of countries about AI is deemed significant for developing nationwide and regional AI strategies. In this regard, this study aimed to determine the emotional states of Turks toward AI. Social media platform was accordingly exploited since it is an important data source to determine individuals’ feelings and opinions. Methodology: User comments on the posts published by Turkish national news channels on YouTube were examined through Sentiment Analysis (SA). In the dictionary-based SA method implemented, consumer/follower comments were classified as positive, neutral, and negative according to their polarity scores. Results: Analyses indicated that 697 (48.6%) of user comments were positive, 380 (26.5%) were negative, and 357 (24.9%) were neutral. It was concluded that Turkish society’s feelings toward AI were generally positive. Discussion and Conclusions: YouTube users' current emotional states, with or without knowledge of artificial intelligence, may differ in the future. It might thus be viewed as predictable that in the future, users who are more positioned in these processes will experience certain shifts in their sentiment states toward specific issues, from positive to negative, from negative to positive, or from neutral sentimental states to positive or negative.