Strategic alliances and partnerships: Expanding brand reach and influence

• Areej Ahmed ^[1] ; Mannar Ahmed ^[2]
  1. [1] Institute of Islamic Banking and Takaful Insurance
  2. [2] Eurasian Research Institute
• Localización: Strategies for brand communications and management: Bridging Academia and Practice / Sungho Lee (ed. lit.), Anees Ahmad (ed. lit.), Contrecia T. Tharpe (ed. lit.), Santiago Mayorga Escalada (ed. lit.), 2024, ISBN 9798304064828, págs. 257-279
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)