Managing brand equity: Measurement and enhancement techniques

• Urooj Ahmed ^[2] ; Fayez Bassam Fayez Shriedeh ^[1]
  1. [1] Hashemite University

     Hashemite University

     Jordania

     
  2. [2] Azteca University
• Localización: Strategies for brand communications and management: Bridging Academia and Practice / Sungho Lee (ed. lit.), Anees Ahmad (ed. lit.), Contrecia T. Tharpe (ed. lit.), Santiago Mayorga Escalada (ed. lit.), 2024, ISBN 9798304064828, págs. 67-85
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)