Creating cohesive brand experiences through integrated campaigns

• Xiaoshan Austin Li ^[1] ; Urooj Ahmed ^[2]
  1. [1] Beijing Normal University-Hong Kong Baptist University UIC
  2. [2] Azteca University
• Localización: Strategies for brand communications and management: Bridging Academia and Practice / Sungho Lee (ed. lit.), Anees Ahmad (ed. lit.), Contrecia T. Tharpe (ed. lit.), Santiago Mayorga Escalada (ed. lit.), 2024, ISBN 9798304064828, págs. 183-213
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)