Technology-driven branding strategies: AI, AR, and VR applications

• Zarjina Tarana Khalil ^[1] ; Areej Ahmed ^[2]
  1. [1] North South University

     North South University

     DCC (Kotwali), Bangladés

     
  2. [2] Institute of Islamic Banking and Takaful Insurance
• Localización: Strategies for brand communications and management: Bridging Academia and Practice / Sungho Lee (ed. lit.), Anees Ahmad (ed. lit.), Contrecia T. Tharpe (ed. lit.), Santiago Mayorga Escalada (ed. lit.), 2024, ISBN 9798304064828, págs. 214-235
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)