In recent years we have seen huge growth in Urban Art worldwide. Many works highlight its link to city marketing, as a strategy that ties in with others in the global competition to attract investments. However, it is also possible to find other growth-drivers stemming from identity issues in terms of marking a place as one’s own. On this last point, this paper analyzes how Street Art is intertwined with local identity, reorganizing neighborhood space and imageries associated with it in Argentina’s Capital, Buenos Aires. An anthropological approach (which includes observations and interviews, as well as a survey of the literature, press and social networks) is taken to reveal the various needs, expectations and strategies served by community murals.
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