México
This paper delves into the transformation of entrepreneurship in the digital age, a period marked by profound technological changes following World War II. With the objective of examining the shift in entrepreneurial strategies, tools, and models due to digitalization, it discusses the impact of technological milestones, from Alan Turing's work to the massification of computers and the Internet, culminating in modern advances like big data and AI. It critiques the current trajectory towards a potential "digital dystopia," characterized by monopolistic behaviors, increased surveillance, and a reduction in competitive diversity. Through a thematic exploration, the paper reveals a nuanced digital landscape where innovation and efficiency introduced by digital tools coexist with challenges like privacy intrusion, socioeconomic disparities, and destructive entrepreneurship. It underscores how digital business models have reshaped the entrepreneurial ecosystem, fostering growth but also amplifying risks such as cybercrime and socio-digital divides. The paper investigates the unintended consequences of AI, the erosion of truth, and the rise of the "Silicon Valley Syndrome," where the concentration of power in tech behemoths raises ethical concerns. Drawing on interdisciplinary perspectives, it concludes with a call for balanced regulation and ethical entrepreneurship to harness the digital age's potential while mitigating its darker implications.
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