Geographical branding: a risky practice in eu law?

• Le Goffic, Caroline
  1. [1] Professor of private law at the University of Lille; Director of the Industrial Property Master’s program; Co-director of the Private Law Applied Research Team (LERADP); Co-director of the Lille-Alicante international associated research laboratory; Associate member of the CEIPI research laboratory (university of Strasbourg)
• Localización: Revista de Propiedad Intelectual e Innovación Digital: RPIID, ISSN-e 3045-6002, Vol. 2, Nº. 1 (Publicado: 2025-01-29), 2025, págs. 99-118
• Idioma: inglés
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• Resumen

  • “Geographical marks”, i.e. marks made up of place names, are highly prized by trademark owners for their evocative power. However, these marks face major legal obstacles throughout their existence. If their birth is often painful, their life is not necessarily more peaceful. Suffering from a congenital handicap, geographical marks suffer from major weaknesses. Should geographical marks therefore be “killed”? This study sets out to debate the question.