Análisis de la percepción de la imagen de la ciudad de Córdoba

• Lucía García García ^[1] ; Lucía Castaño Prieto ^[1] ; Minerva Aguilar Rivero ^[1] ; Miguel Fuentes Collado ^[1]
  1. [1] Universidad de Córdoba

     Universidad de Córdoba

     Cordoba, España

     
• Localización: Nuevas dimensiones de cambio en el panorama turístico actual. Melilla como destino emergente / coord. por Juan Antonio Marmolejo Martín, Salvador Moral Cuadra, 2025, ISBN 979-13-7006-081-7, págs. 313-325
• Idioma: español
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• Resumen

  • The image of a tourist destination is composed of beliefs, ideals and impressions that individuals haveabout a place. Both tourists and residents can form different mental representations of the sameplace. These representations influence perceptions and behaviors towards the destination, impactingperceived quality, perceived value, satisfaction and revisit intention. Cognitive (place attributes),affective (impressions or feelings) and conative (behavioral reactions) images are crucial in theformation of the destination image. This research addresses the case of the image of the city ofCordoba as a tourist destination. Specifically, it analyzes the profile of tourists visiting the city whoassociate positive emotions such as joy, amazement and pleasure, highlighting attributes such as theMosque, flower-filled courtyards and salmorejo. The results show that the personality of Cordoba asa destination brand coincides with the self-image and aspirations of tourists. Negative emotions areminimal, indicating a favorable experience. Ratings about the city's antiquity, cultural development,heritage and overall satisfaction with the city are very high. Tourists feel delighted and satisfied withtheir visit, especially valuing Cordoba's rich heritage and culture. The antiquity of the city, althoughwith a slightly lower score, continues to be an appreciated aspect, suggesting opportunities to improveits promotion. Finally, it should be noted that Cordoba is a highly valued tourist destination capableof providing memorable experiences for its visitors.