All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands. (2013) Fuchs, Christoph Prandelli, Emanuela Schreier, Martin Dahl, Darren W. Journal of marketing. A quarterly publication of the american marketing association Vol. 77 Núm. 5 Pág. 75-91

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