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págs. 203-217
Christine Moorman, Kyriakos Kyriakopoulos
págs. 219-240
Utpal M. Dholakia, Richard P. Bagozzi, Lisa Klein Pearo
págs. 241-263
Relative explanatory power of agency theory and transaction cost analysis in German salesforces
Sönke Albers, Rajiv Lal, Manfred Krafft
págs. 265-283
Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models
Thomas Otter, Sylvia Frühwirth-Schnatter, Regina Tüchler
págs. 285-297
A cross-validity comparison of rating-based and choice-based conjoint analysis models
William L. Moore
págs. 299-312
Kilsun Kim, Dilip Chhajed
págs. 313-320
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