FROM THE EDITOR
pág. 5
REMEMBERING KIM B. ROTZOLL
pág. 6
HOW ADVERTISING PRACTITIONERS VIEW ETHICS
págs. 7-24
SPOKES-CHARACTERS
págs. 25-36
IMAGINE YOURSELF IN THE PRODUCT
págs. 37-48
Assessing the long-term impact of a consistent advertising campaign on consumer memory
Kathryn A. Braun-LaTour, Michael S. Latour
págs. 49-61
A theory-based approach for improving demand artifact assessment in advertising experiments
págs. 63-73
TELEVISION AND WEB ADVERTISING SYNERGIES
págs. 75-84
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