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págs. 1-20
The Role of Relational Knowledge Stores in Interfirm Partnering
Jean L. Johnson, Ravipreet S. Sohi, Rajdeep Grewal
págs. 21-36
Consumer Response to Retailers' Use of Partially Comparative Pricing
Paul W. Miniard, Kenneth C. Manning, Michael J. Barone
págs. 37-47
págs. 48-62
Building and Sustaining Buyer--Seller Relationships in Mature Industrial Markets
V. Kasturi Rangan, Das Narayandas
págs. 63-77
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
John L. Graham, Stephanie Dellande, Mary C. Gilly
págs. 78-91
Why We Boycott: Consumer Motivations for Boycott Participation
Jill Gabrielle Klein, N. Craig Smith, Andrew John
págs. 92-109
Scot Burton, D. Paul Moberg, Richard G. Netemeyer, Ann Christiansen, J. Craig Andrews
págs. 110-123
págs. 124-130
The Geography of Thought: How Asians and Westerners Think Differently ...and Why (Book)
Daniel N. Braunstein, Gerardo R. Ungson
págs. 130-132
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