Management science: journal of the Institute for operations research and the management sciences

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  Año 2004, Número 4

  • The Marketing Department in Management Science : Its History,Contributions,and the Future

    Donald G. Morrison, Jagmohan S. Raju

    págs. 425-428

    

  • Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

    Teck H. Ho, Christopher S. Tang

    págs. 429-430

    

  • Manufacturer Benefits from Information Integration with Retail Customers

    Susan Cohen Kulp, Elie Ofek, Hau L. Lee

    págs. 431-444

    

  • Retailer-vs.Vendor-Managed Inventory and Brand Competition

    Birendra K. Mishra, Srinivasan Raghunathan

    págs. 445-457

    

  • Supply Chain Decision Making:Will Shorter Cycle Times and Shared Point-of-Sale Information Necessarily Help?

    Joel H. Steckel, Anirvan Banerji, Sunil Gupta

    págs. 458-464

    

  • The Benefits of Advance Booking Discount Programs:Model and Analysis

    Aydin Alptekinoglu, Christopher S. Tang, Kumar Rajaram

    págs. 465-478

    

  • Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective

    Teck H. Ho

    págs. 479-488

    

  • When Not All Conflict Is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design

    Pradeep Bhardwaj, Sridhar Balasubramanian

    págs. 489-502

    

  • Managing Capacity Through Reward Programs

    Kannan Srinivasan

    págs. 503-520

    

  • Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing

    James D. Hess, Marilyn T. Lucas

    págs. 521-526

    

  • Managing NPD:Cost and Schedule Performance in Design and Manufacturing

    Sunder Kekre, Akhilesh Bajaj, Kannan Srinivasan

    págs. 527-536

    

  • New-Product Strategy and Industry Clockspeed

    Barry L. Bayus, Harvey M. Wagner, Gilvan C. Souza

    págs. 537-549

    

  • Designing Supply Contracts:Contract Type and Information Asymmetry

    Deming Zhou, Christopher S. Tang, Charles J. Corbett

    págs. 550-559