California management review

• 

  Año 2004, Vol. 46, Número 3

  • Leveraging the Corporate Brand

    págs. 6-18

    

  • Corporate Reputations: SHOULD YOU COMPETE ON YOURS?

    págs. 19-36

    

  • Advance Selling for Services

    págs. 37-54

    

  • Pushing Scientists into the Marketplace: PROMOTING SCIENCE ENTREPRENEURSHIP

    págs. 55-76

    

  • Choosing Equity Stakes in Technology-Sourcing Relationships: AN INTEGRATIVE FRAMEWORK

    págs. 77-99

    

  • Why Is Property Right Protection Lacking in China? AN INSTITUTIONAL EXPLANATION

    págs. 100-115

    

  • Guidelines for Social Return on Investment

    págs. 116-135