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pág. 5
AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING
S. Shyam Sundar, Sriram Kalyanaraman
págs. 7-17
Michael J. Barone, Kay M. Palan, Paul W. Miniard
págs. 19-28
Hairong Li, Carrie S. Trimble, Nora J. Rifon, Sejung Marina Choi
págs. 30-42
THE ROLE OF DISGUST AS AN EMOTIONAL MEDIATOR OF ADVERTISING EFFECTS
Elnora W. Stuart, Terence A. Shimp
págs. 43-53
THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS
David A. Griffith, Qimei Chen
págs. 55-68
THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE
Kevin E. Voges, Nigel K. Ll. Pope, Mark R. Brown
págs. 69-82
THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION
Mark R. Chingching Chang
págs. 83-92
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