The impact of brand credibility on consumer price sensitivity
Joffre Swait, Jordan Louviere, Tülin Erdem
págs. 1-19
págs. 21-42
Marcel van Birgelen, Martin Wetzels, Ad de Jong, Ko De Ruyter
págs. 43-64
Imran S. Currimb, Rick L. Andrews
págs. 65-79
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data
Byron Sharp, Malcolm Wright, Anne Sharp
págs. 81-90
A note on modeling consumer reactions to a crisis: The case of the mad cow disease
Matthew T. G. Meulenberg, Brian Wansink, Joost M. E. Pennings
págs. 91-100
págs. 101-112
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