Editorial: Some Key Questions
pág. 345
The Case for Greater Agency Involvement in Strategic Partnerships
págs. 346-352
What Drives Renewal of Sponsorship Principal/Agent Relationships?
págs. 353-360
"Birds of a Feather Flock Together": Strategic Implications for Advertising Agencies
págs. 361-369
The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected
págs. 370-380
Reducing Road Rage: The Role of Target Insight in Advertising for Social Change
págs. 381-389
A New Scale to Assess Children's Attitude toward TV Advertising
págs. 390-399
Effects of Structural and Perceptual Factors on Attitudes toward the Website
págs. 400-409
The Impact of Content and Design Elements on Banner Advertising Click-through Rates
págs. 410-418
Comment on "American Media and the Smoking-related Behaviors of Asian Adolescents"
págs. 419-430
Correlation, Causation, and Smoking Initiation among Youths
págs. 431-440
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